Editorial: Business Practices and Lessons from Emerging Markets
Emerging economies are high growth and high potential markets. Therefore, emerging economies have been eye candy for the inward foreign direct investment in numerous business sectors. However, emerging market multinationals (EMC) are facing challenges such as limited resources, innovation, information access, and experience, especially in developed markets. Since the last two decades, firms from emerging countries are penetrating into foreign markets. Multinationals from leading emerging economies like China, India, Malaysia, Vietnam, Turkey and Brazil have achieved dominant positions in many industries in terms of market share. FIIB Business Review Volume 9 Issue 3 highlight the business practices in emerging markets keeping their requirements and strengths.
The case looks at how innovation and inclusiveness can help a company make a space for itself in minority groups, which are often overlooked.
The book documents the journey of the Modi government since its election in 2014, and the steps taken by it towards economic revival and the challenges encountered in the process of successful policy implementation. Simplistic and informative, the book is an addition to the growing literature on ‘Emerging India’.